Taking
A Free Service To The Next Level:
Okay, this is really good and
works like a charm. And it's incredibly easy ... taking less than two
minutes of your time. Sound too good to be true? Well, it's not and smart
new car buyers are doing it all the time. You can even test it out yourself
even if you're not interested in buying a car right now as a sort of "dry
run" for when the time is right for you.
Bear with me for a few paragraphs because I need to explain the background
for this technique first.
It's based on a free service we've all probably seen before. Then we're
going to add a simple, but incredibly effective, "twist" that turns
seasoned Car Dealerships into jello ... and gets you the best possible
purchase price.
This Is
How It Works Without The Twist:
It's very likely that you've
seen "new car quote" services on the big automotive sites such as
Automotive.com, Cars.com, Edmunds.com and many others. You know, "Tell us
what new car you want to purchase and you will receive competitive quotes
from multiple area Dealers" ... or something along these lines.
That's all fine and dandy. Dealers want your business and know you're
getting offers from their competitors. They don't want to lose the sale so
they give you a very good price in order to be the winner.
Theoretically, what then happens is the car buyer looks at the bids, goes to
the Dealership who won the competition, does the paperwork and drives home
in their new car.
By itself, this is a very legitimate way of getting a "good" deal ... much
better than shopping at a Dealership and hoping you can negotiate something
good. Afterall, it's good to have Dealers competing for your business.
But we're not interested in "good". We're interested in "great" ... or
even "crazy".
This Is How It Works WITH
The Twist:
In order to get the quotes (I'll tell you where in a moment), you're going
to have to submit your email address and phone number. Don't worry about
giving your phone number. This is a part of this strategy that pays off in a
big way, as you will see. But make your "contact preference" email.
You've invested less than 2 minutes of your time (probably about 30 seconds,
actually). It's been free and you are under absolutely no obligation of any
kind.
So, let's say you now have 3 or 4 bids. The prices already look good to you
based on the new car prices you've seen on Autotrader and so forth. But now,
you take this a step further.
Why should you accept ANY of these bids? There's no reason to even go
with the lowest bidder. Why? Because you can easily make them go still
lower.
Here's how:
You'll likely receive follow-up phone calls from the Dealerships. They'll
say something like,
"So
we gave you an incredible price. When would you like to come in for
delivery?"
Your
response, nomatter how low the bid, should always be,
"Sorry, while I really want to buy this car, I'm afraid your bid takes
you out of the running. If you want to make another offer today, I'll
look at it."
Say this
(or email it if you don't get a phone call) to every bidder. Trust me, they
WANT this sale and you'll now get a new round of even lower offers.
If a Dealer says there's no way any other Dealer can be underselling his
price and he wants to see the lower offer in writing, don't play his game.
Instead say,
"Look it. I'm pretty happy with the price I've been given. Put yourself
in my place. If I give it to you, you'll undercut it by $50 and then I
have to go back to him and he'll undercut you by $50 and it turns into a
real pain for me. All I can tell you is that if you want to send me
another offer, I'll definitely consider it. It's up to you".
You'll
either get another offer, or the Dealer will drop out. And when a Dealer
drops out, you know you were really getting their best price ... the
strategy was working.
The last Dealer standing gets the sale. And believe me, it will be at
an outstanding price following this process.
Okay, Here's Where To Do
It:
My personal choice is
Yahoo! Autos
because of their massive Dealer participation and credibility. I also like
the fact that they allow you to select the Dealers you want to participate.
And they're FREE, of course. So, to get started, just head over to
Yahoo! Autos.
Cars
